5 Tips to a Successful PR Experience
Public relations can be a somewhat misunderstood industry. There is a misrepresentation of what public relations is and what it can actually do. When we dive into something new with a lack of information or blurry expectations, it becomes difficult to see positive results from those efforts. So how can you go into a new […]
Why It’s Important to Set Business Goals Before PR Goals
When brands come to us seeking help with public relations, so often they come with a set of PR intentions. I want to appear in this publication. I want to get X amount of eyes on my brand. I want the New York Times calling me when they need an industry expert. And while we’re […]
VPR is Committed to Racial Equality
by Andrea Samacicia Mullan At the start of the month, we at Victory PR made a commitment to be active listeners and dedicate ourselves to learning about how we can be even better allies to Black people. During that time I personally made some discoveries about myself and the company that were both difficult and […]
Will Virtual Desksides Become the New Norm in Post-Covid PR?
By Kerry Haggerty Petrocelli The coronavirus has the world working from home, but here at Victory PR working from home isn’t new. We’ve always been a mostly remote workforce with clients based across the nation and employees based around the tri-state. However, we’re no more than a quick train ride or car ride away from […]
VPR Proud to Announce Representation of Motherly
Victory Public Relations is thrilled to partner with MOTHERLY, the leading brand for modern moms, on a targeted PR campaign to tell the story behind the brand that has achieved staggering growth since its launch in 2015. Why MOTHERLY is so special: MOTHERLY has over 3x the engagement of competitors in the parenting space as […]
Understanding the Value of Long-term Placements
As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements […]
Buzz: VPR Wins Media Placement of the Year
We are so thrilled to announce that our work has been recognized by the 2018 Bespoke Communication Awards – VPR received the Media Placement of the Year award! Here at VPR, we have always considered our clients’ goals our own so this award feels particularly meaningful. Any publicist will attest to the fact that delivering […]
Buzz: Bella New York
Andrea recently caught up with one of our favorite magazines, BELLA New York, to chat about what she loves about Public Relations, some of her reflections on 2017, and why time seems to fly by faster as we get older. Check out the full story here!
Buzz: YCB Magazine
Our founder Andrea Samacicia Mullan was recently featured on Your Coffee Break Magazine where she discussed everything from the one characteristic all publicists need (spoiler alert: resilience!) to live as a business owner with two small children. Read the whole story here!
Buzz: Female Entrepreneurs Share Gratitude
Our founder was recently included in an article written by the talented Aly Walansky in which she asked a group of female entrepreneurs to share what they’re most thankful for this Thanksgiving. The only rule was that it have something to do with their career. Read on to see what this group of incredible women […]