We Went to PRSA’S #TRISTATECONF and Here’s What We Learned
Recently the VPR team attended the PRSA’s annual Tristate Conference. We listened to talks given by people we’ve long admired and were introduced to others who we hadn’t heard of, but who are now some of our PR crushes. The topic was What Now? Maintaining your PR Integrity in the Post-Truth Era. Although that sounds […]
Do You Know What PR Is?
Here at Victory Public Relations, an agency that specializes in working with experts in the health and beauty space, we spend a lot of time chatting with people about public relations. The thing about PR is that everyone has heard of it but surprisingly few people understand it – a misunderstanding that often leaves people […]
Media Monitoring
Every day we perform media monitoring here at VPR. The object is to share noteworthy articles that we believe in some way are relevant to our work. Usually, these stories are aspirational – they were written or produced by someone (or an outlet) we’d like to develop a relationship with, or perhaps they are on a […]
Falling for New Beginnings
Fall is always an exciting time for us at VPR. Like everyone else, we’ll miss the beach days and summer Fridays but there’s something about the crispness of the back to school season that revs us up. This fall is no different – if anything it’s even more exciting than ever since September 2016 officially marks […]
No Basic Pitches- WMagazine.com
No matter what area of expertise a publicist focuses on or how far along in their career they may be, the one thing everyone can agree on is that there is a ton to learn from what we here at VPR refer to as wish list media placements. While each placement is valuable and exciting […]
The Maternity Leave Problem
I’m the proud owner of Victory Public Relations, a small PR firm based in the NYC area that handles primarily health, beauty, and lifestyle accounts. I am also the proud mom of two beautiful little boys, the youngest of whom was born a mere four months ago. I recently returned to work following three-month maternity […]
Style Edit Launch Event
We were thrilled this summer to design and host a launch event for Style Edit at their beautiful Soho, NYC showroom. Style Edit is a brand new line of hair care products designed by chemists and hairstylists to address the most pressing hair concerns all women face. The line launched with a root concealer spray […]
Required Reading for Every Career Girl
Here at VPR, we are readers. Not just of the popular media that we work with day in and day out (although we love going through the latest issues of our favorite magazines every month!) but we are firm believers in continuing to better ourselves professionally and personally with a good book. While we’ll pretty […]