How PR Builds Patient Trust—and Why It’s More Important Than Ever
Learn how to build patient trust through PR. Victory Public Relations shares expert strategies for healthcare brands in this featured article from Healthcare Business Today.
The Foundations of a Successful PR Strategy
Public relations is an ever-evolving industry, but its core principles have stood the test of time. When Victory Public Relations started in 2005, the tools and tactics may have looked different, but the fundamentals of PR remain unchanged. At its core, PR is simple—even if it’s rarely easy. The most impactful campaigns are built on […]
The Power of Patient Testimonials in PR: A Lesson from our latest Allure Feature
We know that securing top-tier media placements requires more than just a strong pitch—it requires a compelling story. Recently, Allure Magazine featured John Paul Tutela, MD in its article, “16 People Get Real About Their Mommy Makeovers,” sparking an important conversation within our team about the undeniable power of patient testimonials in public relations. Even […]
VPR named to Inc. 2023 Power Partner Awards
We are excited to share that Victory Public Relations was named to Inc. Magazines Second Annual Power Partner Awards! This program recognizes B2B organizations that have proven track records supporting entrepreneurs and helping startups grow. We’re beyond honored that VPR was included amongst 389 other companies that received top marks for being instrumental in helping […]
Tiny Tags Media Event and Takeaways
One of the most rewarding experiences for a publicist is seeing our work come to life through a well-executed media event. In the past few months, we’ve seen in-person events resume, and we were thrilled to host a media preview for Tiny Tags’ fall and holiday ‘22 launches this month in NYC. Over 20 top […]
Andrea Mullan to Co-host Season 8 Mother Honestly Podcast
Listen To The Podcast on iTunes, Spotify, Google Play. Andrea Mullan, VPR founder, is co-hosting the Mother Honestly Podcast with Blessing Adesiyan for the second season in a row. Catch up on Season 7 while new episodes are released for Season 8. What to expect on Season 8 This is Take The Day Off: A […]
Meet Katie Bourke, Managing Director
Katie joined in 2019 as the first member of our team solely focused on the growth of VPR. Thanks to Katie’s dedication and leadership in this role, we’ve continued to meet our growth goals and set new ones, even through the challenges of 2020. Not only has Katie led the growth charge here at VPR, […]
Supporting Women Entrepreneurs is More Important Than Ever
2019 marked VPR’s 10th year in business and our biggest one yet. We put into practice the learnings of the previous decade and as a result enjoyed many successes and overcame even more challenges. Despite having been in business for a solid decade, it wasn’t until 2019 that I really came to realize that growth […]
5 Tips to a Successful PR Experience
Public relations can be a somewhat misunderstood industry. There is a misrepresentation of what public relations is and what it can actually do. When we dive into something new with a lack of information or blurry expectations, it becomes difficult to see positive results from those efforts. So how can you go into a new […]
Why It’s Important to Set Business Goals Before PR Goals
When brands come to us seeking help with public relations, so often they come with a set of PR intentions. I want to appear in this publication. I want to get X amount of eyes on my brand. I want the New York Times calling me when they need an industry expert. And while we’re […]