Overview
HerMD was a fast-growing women’s healthcare company focused on addressing critical gaps in menopause, sexual health, and midlife care.
Victory Public Relations partnered with HerMD to elevate national awareness, position its leadership as category-defining voices, and support the brand through a pivotal period of growth and strategic evolution—culminating in its acquisition by Joi + Blokes.
THE OPPORTUNITY
HerMD entered the market with a strong mission—but faced broader industry challenges:
- Limited public awareness and understanding of menopause and midlife care
- A fragmented and often overlooked category within healthcare
- The need to establish credibility quickly in a competitive, emerging space
- A rapidly evolving business model requiring clear, strategic communication
THE STRATEGY
Victory PR developed a campaign that balanced category creation, brand building, and executive visibility:
Category Leadership Positioning
We positioned HerMD not just as a provider—but as a leader in redefining women’s healthcare, anchoring conversations around menopause, sexual health, and access to care.
Founder & Executive Visibility
We elevated leadership as trusted voices in the space—securing interviews, features, and expert commentary that reinforced authority and differentiated the brand.
Narrative Development Through Change
As the business evolved, we refined messaging to ensure clarity, consistency, and confidence—framing growth, challenges, and transition points as part of a larger industry story.
Strategic Media Targeting
We focused on high-impact national, business, and women’s health media to drive both consumer awareness and investor-level credibility.
THE RESULTS
- Secured 100+ media placements across national, business, and consumer outlets
- Landed top-tier coverage in outlets including Fortune, WWD, and leading women’s health media
- Established HerMD as a leading voice in menopause and midlife care conversations
- Elevated executive visibility, positioning leadership as go-to experts in the category
- Supported the company through a successful acquisition by Joi + Blokes
THE IMPACT
- Expanded awareness of menopause and midlife healthcare at a national level
- Strengthened brand credibility during a critical growth phase
- Helped shape a narrative that positioned the company for long-term success
- Reinforced the importance—and viability—of this category within modern healthcare
What This Demonstrates
Victory PR specializes in helping healthcare brands not only gain visibility—but define and lead their categories.
Our work with HerMD reflects our ability to:
- Build authority in emerging healthcare spaces
- Navigate complex business transitions with clarity and confidence
- Elevate founders into influential industry voices
- Drive meaningful awareness that supports real business outcomes