5 Tips to a Successful PR Experience
Public relations can be a somewhat misunderstood industry. There is a misrepresentation of what public relations is and what it can actually do. When we dive into something new with a lack of information or blurry expectations, it becomes difficult to see positive results from those efforts. So how can you go into a new […]
Understanding the Value of Long-term Placements
As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements […]
We Went to PRSA’S #TRISTATECONF and Here’s What We Learned
Recently the VPR team attended the PRSA’s annual Tristate Conference. We listened to talks given by people we’ve long admired and were introduced to others who we hadn’t heard of, but who are now some of our PR crushes. The topic was What Now? Maintaining your PR Integrity in the Post-Truth Era. Although that sounds […]
Do You Know What PR Is?
Here at Victory Public Relations, an agency that specializes in working with experts in the health and beauty space, we spend a lot of time chatting with people about public relations. The thing about PR is that everyone has heard of it but surprisingly few people understand it – a misunderstanding that often leaves people […]
No Basic Pitches- WMagazine.com
No matter what area of expertise a publicist focuses on or how far along in their career they may be, the one thing everyone can agree on is that there is a ton to learn from what we here at VPR refer to as wish list media placements. While each placement is valuable and exciting […]