Supporting Women Entrepreneurs is More Important Than Ever

2019 marked VPR’s 10th year in business and our biggest one yet. We put into practice the learnings of the previous decade and as a result enjoyed many successes and overcame even more challenges. Despite having been in business for a solid decade, it wasn’t until 2019 that I really came to realize that growth […]
VPR is Committed to Racial Equality

by Andrea Samacicia Mullan At the start of the month, we at Victory PR made a commitment to be active listeners and dedicate ourselves to learning about how we can be even better allies to Black people. During that time I personally made some discoveries about myself and the company that were both difficult and […]
Will Virtual Desksides Become the New Norm in Post-Covid PR?

By Kerry Haggerty Petrocelli The coronavirus has the world working from home, but here at Victory PR working from home isn’t new. We’ve always been a mostly remote workforce with clients based across the nation and employees based around the tri-state. However, we’re no more than a quick train ride or car ride away from […]
We Went to PRSA’S #TRISTATECONF and Here’s What We Learned

Recently the VPR team attended the PRSA’s annual Tristate Conference. We listened to talks given by people we’ve long admired and were introduced to others who we hadn’t heard of, but who are now some of our PR crushes. The topic was What Now? Maintaining your PR Integrity in the Post-Truth Era. Although that sounds […]
Falling for New Beginnings

Fall is always an exciting time for us at VPR. Like everyone else, we’ll miss the beach days and summer Fridays but there’s something about the crispness of the back to school season that revs us up. This fall is no different – if anything it’s even more exciting than ever since September 2016 officially marks […]
The Maternity Leave Problem

I’m the proud owner of Victory Public Relations, a small PR firm based in the NYC area that handles primarily health, beauty, and lifestyle accounts. I am also the proud mom of two beautiful little boys, the youngest of whom was born a mere four months ago. I recently returned to work following three-month maternity […]