Supporting Women Entrepreneurs is More Important Than Ever
2019 marked VPR’s 10th year in business and our biggest one yet. We put into practice the learnings of the previous decade and as a result enjoyed many successes and overcame even more challenges. Despite having been in business for a solid decade, it wasn’t until 2019 that I really came to realize that growth […]
5 Tips to a Successful PR Experience
Public relations can be a somewhat misunderstood industry. There is a misrepresentation of what public relations is and what it can actually do. When we dive into something new with a lack of information or blurry expectations, it becomes difficult to see positive results from those efforts. So how can you go into a new […]
Why It’s Important to Set Business Goals Before PR Goals
When brands come to us seeking help with public relations, so often they come with a set of PR intentions. I want to appear in this publication. I want to get X amount of eyes on my brand. I want the New York Times calling me when they need an industry expert. And while we’re […]
Will Virtual Desksides Become the New Norm in Post-Covid PR?
By Kerry Haggerty Petrocelli The coronavirus has the world working from home, but here at Victory PR working from home isn’t new. We’ve always been a mostly remote workforce with clients based across the nation and employees based around the tri-state. However, we’re no more than a quick train ride or car ride away from […]
VPR Proud to Announce Representation of Motherly
Victory Public Relations is thrilled to partner with MOTHERLY, the leading brand for modern moms, on a targeted PR campaign to tell the story behind the brand that has achieved staggering growth since its launch in 2015. Why MOTHERLY is so special: MOTHERLY has over 3x the engagement of competitors in the parenting space as […]
Understanding the Value of Long-term Placements
As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements […]
Do You Know What PR Is?
Here at Victory Public Relations, an agency that specializes in working with experts in the health and beauty space, we spend a lot of time chatting with people about public relations. The thing about PR is that everyone has heard of it but surprisingly few people understand it – a misunderstanding that often leaves people […]
Required Reading for Every Career Girl
Here at VPR, we are readers. Not just of the popular media that we work with day in and day out (although we love going through the latest issues of our favorite magazines every month!) but we are firm believers in continuing to better ourselves professionally and personally with a good book. While we’ll pretty […]