VPR named to Inc. 2023 Power Partner Awards
We are excited to share that Victory Public Relations was named to Inc. Magazines Second Annual Power Partner Awards! This program recognizes B2B organizations that have proven track records supporting entrepreneurs and helping startups grow. We’re beyond honored that VPR was included amongst 389 other companies that received top marks for being instrumental in helping […]
The Power of Patient Testimonials in PR: A Lesson from our latest Allure Feature
We know that securing top-tier media placements requires more than just a strong pitch—it requires a compelling story. Recently, Allure Magazine featured John Paul Tutela, MD in its article, “16 People Get Real About Their Mommy Makeovers,” sparking an important conversation within our team about the undeniable power of patient testimonials in public relations. Even […]
Why Positioning Drives Better Media Outcomes
Public relations is an ever-evolving industry, but its core principles have stood the test of time. When Victory Public Relations started in 2005, the tools and tactics may have looked different, but the fundamentals of PR remain unchanged. At its core, PR is simple—even if it’s rarely easy. The most impactful campaigns are built on […]
The Role of Earned Media in Building Patient Trust
In this bylined article for Healthcare Business Today, Andrea Mullan explores how strategic visibility influences trust, credibility, and long-term brand growth through earned media and expert positioning. Read the full article on Healthcare Business Today.
How Strong Media Positioning Compounds Over Time
In PR, we often talk about momentum — that steady, strategic hum that keeps the press machine running. But what we should talk about more is how long it takes to build that momentum and land the kind of coverage that truly moves the needle. Every publicist knows the challenge well: balancing clients’ understandable need […]
Case Study: Borghese
Situation Borghese is an iconic beauty brand launched by Revlon in 1956 and endures today based on its rich tradition of blending classic Italian beauty with breakthrough scientific research. VPR was hired to reintroduce the brand to media after a period of exciting change for the house. Our work has focused on media relations and […]
Case Study: The Diamond Schlesinger Group
Situation The Diamond Schlesinger Group is a leading periodontal practice on New York City’s famed Madison Avenue. VPR was hired to help change the perception of periodontics as an unknown specialty and encourage new and existing patients to better understand how periodontics can play a role in their overall health and wellness. Our goals were […]
Case Study: Dr. Dana Khuthaila
Situation Dr. Dana Khuthaila is a talented plastic surgeon with beautiful offices on Central Park South. VPR was retained to help build awareness surrounding her cosmetic and reconstructive practice shortly after she opened her practice. Our work consisted mainly of media relations, which included media outreach as well as a media event attended by representatives […]
Case Study: The Dental Parlour
Situation The Dental Parlour is an iconic New York City dental practice opened in 1971 by Dr. Myron Finkel. VPR was hired shortly after he was joined by his son, cosmetic dentist Dr. Sivan Finkel and the Sutton Place practice underwent extensive renovations. Our mandate has been to raise awareness of the truly innovative work […]
Case Study: Style Edit
Situation Style Edit is a line of hair care designed to address the most pressing hair care concerns all women face. VPR was hired to handle the consumer launch of Style Edit, a hair care line designed to address specific hair issues that all women face. VPR successfully handled media relations, influencer engagement, social media […]