The Stone Clinic
Building a Nationally Recognized Orthopedic Authority Through Consistent Media Visibility
Overview
The Stone Clinic, led by Dr. Kevin Stone, is a pioneering orthopedic practice specializing in advanced surgical and regenerative techniques designed to help patients stay active for life.
Victory Public Relations partnered with The Stone Clinic to elevate Dr. Stone’s national profile, sharpen his point of view, and position him as a leading expert across orthopedics, sports medicine, and longevity-focused care.
THE OPPORTUNITY
Despite Dr. Stone’s reputation within the medical community, there was an opportunity to:
- Build a consistent and visible national media presence
- Differentiate his philosophy around joint preservation and long-term mobility
- Expand awareness beyond clinical audiences to reach broader consumer and media markets
- Secure expert positioning within timely, high-interest health and sports conversations
THE STRATEGY
Victory PR executed a strategic, multi-channel approach designed to build authority at scale:
Expert Positioning at Scale
We established Dr. Stone as a go-to voice across orthopedics, sports medicine, and active aging—securing consistent expert commentary opportunities across top-tier and niche outlets.
News-Driven Media Integration
By aligning with high-profile athlete injuries and trending sports moments, we inserted Dr. Stone into real-time media cycles, significantly increasing visibility and relevance.
Thought Leadership Development
We amplified Dr. Stone’s unique philosophy around joint preservation and longevity through feature stories, expert commentary, and educational media opportunities.
Multi-Platform Visibility
We expanded beyond traditional media to include podcasts, broadcast segments, and digital platforms—ensuring reach across both consumer and professional audiences.
THE RESULTS
- Secured 150+ media placements across national, regional, and industry outlets
- Delivered consistent, weekly media visibility over a multi-year engagement
- Landed placements in top-tier outlets including Forbes, The Wall Street Journal, US News & World Report, People, and The Washington Times
- Positioned Dr. Stone as an expert voice in coverage tied to major sports figures including Aaron Rodgers, Patrick Mahomes, and Jayson Tatum
- Built a strong presence across podcasts, broadcast segments, and digital media
THE IMPACT
- Elevated Dr. Stone from respected practitioner to nationally recognized media expert
- Created sustained visibility that drove ongoing inbound media opportunities
- Strengthened brand perception as a leader in orthopedics and longevity-focused care
- Supported broader business goals through increased awareness and authority
What This Demonstrates
Victory PR doesn’t just secure placements—we build platforms.
Our work with The Stone Clinic highlights our ability to:
- Transform expertise into sustained media visibility
- Align brands with culturally relevant moments
- Deliver consistent results over time—not just one-off wins
- Build authority that drives both awareness and long-term growth